Marketing Technologist

About Me

<aside> 💡

I've recently arrived in Ottawa, Canada 🇨🇦, and I'm really enjoying getting to know the city and its unique culture 🏘️.

Most days you'll find me working 💻, but I make plenty of time for exploring! 😉

</aside>

Contact

<aside> <img src="/icons/mail_orange.svg" alt="/icons/mail_orange.svg" width="40px" /> [email protected]

</aside>

<aside> <img src="/icons/phone-speaker_orange.svg" alt="/icons/phone-speaker_orange.svg" width="40px" /> 249-GO-GHELA 249 464-4352

</aside>

<aside> <img src="/icons/link_orange.svg" alt="/icons/link_orange.svg" width="40px" /> ghel.a

</aside>

<aside> <img src="/icons/city_orange.svg" alt="/icons/city_orange.svg" width="40px" /> Ottawa, ON

</aside>

Profile

Enthusiastic Marketing Technology specialist with 8+ years blending digital transformation, marketing automation, and customer engagement with a strong foundation in D2C marketing for e-commerce.

Passionate about using technology and data to accelerate D2C growth initiatives, coupled with expertise in SaaS, content funnel optimization, multichannel campaign execution, and UI/UX for effective marketing delivery.

My mission is simple:

Build what brings results, not just good comments.

Skills

Content Creation

Market Research, Copywriting, Content Strategy, Market Segmentation

Design

Figma, Adobe XD, Canva, PowerPoint/Keynote, Elementor, PageFly

Digital Marketing & Ads

SEO, Email Marketing, Meta & TikTok Ads, Retargeting, Funnel Design, A/B Testing

Client Collaboration & Communication

Project Scoping, Client Briefing, Feedback Management, Remote Collaboration

CMS Platforms

WordPress, Shopify, Odoo

E-Commerce

Shopify/WooCommerce Customization & Integration, Conversion Rate Optimization

Productivity & Analytics

Google Analytics, Social Media Insights, Excel/Google Sheets, Trello, Data-Driven Reporting

Traits

Curious, organized, adaptable, tech-forward, resourceful, Hyperfocused, Creative Thinker, Resilient.

Experience

E-Commerce & Marketing Consultant

Freelance

JUL 2020 — present

• Helped a local dental clinic attract new patients by building SEO-optimized landing pages and automating appointment reminder emails—resulting in a 3x increase in online bookings.
• Created full-funnel ad strategies for real estate agents, combining Facebook Lead Ads with hyperlocal SEO and automated follow-ups, generating a consistent flow of qualified homebuyer leads.
• Supported D2C wellness brands with blog content and influencer-led Instagram campaigns, increasing organic traffic by 60% and boosting email subscriber rates.
• Built a sleek website and Google My Business presence for a local pizzeria, paired with geo-targeted ads and QR-driven promotions—leading to a 40% increase in local foot traffic and takeout orders.
• Set up performance dashboards using Google Analytics, Meta Insights, and UTM tracking to help clients monitor conversions, engagement, and ROI.
• Delivered monthly branded performance reports with visual heatmaps, keyword ranking changes, and campaign insights to guide future marketing decisions.